With continual growth and strong future results forecast, Gelatissimo has set aggressive expansion plans in place for 2021/ 22 with store launches set for 10 locations around Australia and an additional 10 globally. Chief among these is Gelatissimo’s expansion into the US market, with their Houston store set to open in June and several in Hawaii later in the year.
“Global expansion is at the heart of our strategic plan for 2021/22,” says Gelatissimo CEO, Filipe Barbosa. “We will celebrate 20 years of successful growth in 2022 and so feel the time is now right to really ramp up our international presence and cement our brand on a world stage.”
Key to the strategy is a highly skilled and experienced senior leadership team. As such, executive Board Member Bruce Rosengarten was appointed to the Board in January to help accelerate growth for the brand.
Bruce has a strong background in senior executive management having led major businesses locally, regionally and across the globe. In his extensive retail background, Bruce led the development of the Caltex retail strategy and the launch of The Foodary. Bruce conceived and led the alliance between Coles and Shell and has held senior executive positions at Shell and Coles Myer.
Kerri Wane also joined the team recently as General Manager for Gelatissimo’s International business and has just been awarded the Up-and-Coming Award and a place in Australia’s Top 30 Franchise Executives at this year’s Inside Franchise Business Awards. Kerri brings executive experience from brands like Domino’s and Mad Mex.
These grand expansion plans have also required a strong recruitment drive for new franchisees which is currently underway. Gelatissimo has launched a new website https://franchising.gelatissimo.com.au/ and hopes to attract an array of strong store owners, particularly within emerging locations in Queensland.
“We have spent the last two decades enjoying sustainable growth and an ever-increasing brand awareness nationally. We are now looking to the future with excitement as we undertake this new chapter, focused on continued brand growth around the world,” says Mr Barbosa.